Resources for law firms
Make your legal expertise known to European lawyers
Make your legal expertise recognisable across Europe. Describe your practice areas with examples relevant to fellow lawyers and a precise profile.
The challenge
Be recognised for a specific skill
A firm may be well known locally but difficult for foreign lawyers to place. Broad labels say little about the work actually handled. To make your practice known across Europe, help another professional understand what you can contribute to their matters.
Behind the aim of making your legal specialism known lies a need for clear positioning. Describe your practice areas accurately and use qualifications you can substantiate. A precise account of your experience is often more informative than a series of promotional claims.
The approach
Translate your experience into recognisable situations
Choose a few topics representative of your work, then explain the type of engagement involved. For example, instead of naming only a broad branch of law, describe the professional contexts in which you work and the people you usually advise or collaborate with.
Add your working languages, territory of practice and, where relevant, accessible publications or public presentations. Avoid references that would disclose confidential information. The aim is to offer details fellow lawyers can understand and verify, without turning your profile into a catalogue of matters.
Your presence on European Lawyers Directory should reflect the same positioning as your professional website. Consistency helps contacts find useful information as they move between platforms and approach you with a more focused enquiry.
Take action
Make your practice memorable
- Choose three representative areas of work and explain the corresponding engagements.
- Add relevant public references where they exist and can be shared.
- Check that your profile and website describe the same skills and working languages.
Precise positioning also helps filter out enquiries unrelated to your work. It gives fellow lawyers clearer reasons to contact you at the right time.
Further reading
Continue your journey
Would you like your firm to be recognised in Europe?