Resources for law firms
Build your network after starting your law firm
Just started your firm? Develop your first relationships with fellow lawyers through clear positioning and complementary contacts.
The challenge
Make your new firm recognisable
After you start a firm, professional contacts may know your background without knowing your new organisation. They may not know which matters you now accept, how to reach you or which complementary skills you are looking for. The first task in building your network is to make this change clear.
It also helps to distinguish existing relationships from new contacts to develop. The former can help introduce your positioning; the latter gradually broaden your professional circle. In both cases, a focused approach supports conversations better than a general announcement without an objective.
The approach
Establish a routine for professional relationships
Prepare a few lines about your firm, your practice and your contact details. Reconnect individually with lawyers you know, explaining your new work and the topics you would like to discuss. Adapt the message to your existing relationship.
Then identify the skills and territories missing from your current circle. Arrange a few introductory conversations and keep simple notes on your contacts' practices, languages and preferred contact methods. Light but regular follow-up will help you find the right person when a need arises.
Creating a profile on European Lawyers Directory gives new contacts an introduction to your firm they can consult. It can support your European outreach, without replacing personal conversations or guaranteeing immediate enquiries.
Take action
Organise the first few weeks
- Update your contact details and prepare a consistent introduction to the new firm.
- Reconnect with a few lawyers you know, using a personal message and a clear purpose for the conversation.
- Set aside regular time to meet complementary practices and follow up.
A firm's network develops over time. At the start, the priority is to become clearly recognisable and establish contact habits you can maintain as your workload grows.
Further reading