Resources for law firms
Present your law firm to an international audience
Prepare a firm profile that makes sense abroad: team, practice, languages and location, to support conversations between lawyers.
The challenge
Be understood by a lawyer who does not know you
An introduction written for local contacts may lack context for an overseas reader. Acronyms, implicit geographical references and overly general descriptions can make a firm difficult to understand. The aim is to give a European lawyer enough information to assess potential complementary expertise quickly.
Presenting your firm internationally involves more than translating your homepage. Make your location, practice areas, working languages and contact people explicit. Readers should understand what your team actually does and the context in which it can work with them.
The approach
Build a profile that is easy to scan
Start with a sentence that places your firm in context: location, type of practice and main professional contacts. Then describe your practice areas in language accessible to someone unfamiliar with your market. Explain local acronyms when you use them.
Introduce the people to contact and the languages they actually use. Distinguish clearly between an office, a territory you cover and a relationship with another firm. When preparing an English version, check that the professional terminology is consistent and corresponds to the French version.
Your European Lawyers Directory profile can use this concise introduction and link to your website for more detail. Keep contact details consistent and review the text when your team or practice changes.
Take action
Prepare an introduction you can share
- Write a short opening that immediately places your firm and its practice in context.
- Organise the information around your team, practice areas, languages and contact details.
- Ask someone outside the firm to review the profile for unclear terms or references.
A good introduction reduces the questions needed before a first conversation. It provides enough context for fellow lawyers to know why and how to contact you.
Further reading
Continue your journey
Would you like your firm to be recognised in Europe?